How to Utilize Special Events to Promote Your Brand

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I want to begin a 3 part series on special event planning. Special events are an important role in the promotion of your brand or organization. All industries use special events as a marketing tool with the objective of enhancing the image of the company while promoting future sales.

There are a limitless amount of events that can be produced for promotion. Here are a few:

  • Conference and/or Convention
  • Anniversary Sale
  • Fashion Show
  • Gala
  • Girl's Night Out
  • Product Launch
  • Trade Show
  • Trunk Show
  • Workshop
  • Fashion Week
In the following weeks I will select 1-3 events from the list above and blog the steps on how to begin the planning process for each. 

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