WhoWhatWear X Target

10:30 AM


Who What Wear will be curating collections for Target in 2016. I am so excited for this collaboration. I have been following whowhatwear.com for street style, for years! And if you have been a reader of this blog, then you know how much I love Target. I can't wait to see what's to come and what makes this even better is that I can save 5% off off with my Target Debit/Credit card! Chic!


In the first week of February, Target will introduce a fashion line under the Who What Wear name. The inaugural collection will include nearly 70 pieces, priced from $14.99 to $49.99. Unlike the majority of Target’s designer collaborations, the Who What Wear partnership — a licensing agreement between the big-box retailer and Clique Media Group — will be ongoing, with four seasonal collections, complemented by mini-collections, delivered to 800 Target stores during the first week of each month.
The range will include more than 20 categories, from knit and woven tops to pencil skirts and party dresses. There will also be denim, day dresses, sweaters in multiple silhouettes, jackets, blazers and a complete accessories offering. While not every store will carry the entire range, all items will be available at Target.com and WhoWhatWear.com. Plus-sizes will be available online-only.

Who What Wear’s most-read street-style posts also helped inform what pieces were developed for the Target collection. While the line features classics such as trench coats and linen t-shirts, there are also sleeveless vests and printed pencil skirts that one would expect to see on a fashion insider. “We created everyday essentials and a handful of trend-driven, more directional pieces,” Kerr says. “We want the shopper to be able to mix and match and pair pieces with what they already have in their closet.”


Read more here and here

You Might Also Like

0 comments

What's The Chic Idea?

Popular Posts