This summer I will be providing several consult pieces relating to the business of fashion. The great thing about this information is that it is completely applicable to most business models. The first of these series will be promotion planning. If you are a business owner,  you know just how important promotion can be to your bottom line.

A promotion plan is a document that describes the overall communication strategy developed for your company, line, product or brand. The plan is typically created for a period of six months to a year. After that initial period is over, continue to implement the ideas that have worked well and eliminate those that haven't.