Will Twitter Introduce Commerce Soon?

7:22 PM

Twitter is getting serious about commerce on its service. So much so that it looks as though soon you’ll be able to buy goods for sale directly from a tweet.
As for the front end: Twitter looks likely to partner with at least one online commerce site, Fancy.com, which will let users purchase products inside the Twitter app and website, according to documentation discovered by Re/code. It is part of a new program called Twitter Commerce, according to these documents.



Re/code discovered the documents on the open Web through a public section of Fancy.com’s website that was not password protected. The images have not been verified by Twitter or Fancy.
A source with direct knowledge of Twitter’s commerce plans said that the documents were mockups created by Fancy.com, which presented Twitter with a version of what its Commerce product could look like. Twitter is also in discussion with other similar partner sites regarding its Commerce plans, according to this person.
A Twitter spokesman declined to comment. A Fancy spokesperson was not immediately reachable.
As the screenshots show, the Twitter Commerce tweets will appear inside of Twitter users streams, much like the company’s Promoted Tweet advertising products. Some Commerce tweets will also show up inside Twitter’s Discover section, which shows off a mix of activity from a user’s network of people they follow (including, interestingly enough, products that people you follow have purchased, according to the screenshots). Expand the tweet, and you’ll see photos of the product for sale, along with a description of the item and a section for related products for purchase.

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