HBCU AND PINK

3:25 PM


According to Dent, the first HBCU schools that will roll off the Pink line will be Howard University, Florida A&M University, Hampton University, North Carolina A&T University, and Southern University. “We have agreements with the licensees who handle collegiate apparel for those schools, and this has been in the works for some time,” he says. Dent adds that the company plans to include students from the schools in internships at Victoria’s Secret, and feature promotions at their homecoming events.

Pink, a collection of loungewear geared toward young, college-aged women, first appeared in Victoria’s Secret stores in 2004. Since then, the brand has solidified its success..... read more

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